first_imgLuxperience Helen Logas has sold luxury travel trade forum, Luxperience, to US-owned company, Diversified Communications Australia, effective 4 October 2017, for an undisclosed sum.Ms Logas was inspired to create Luxperience in 2012 with the aim of raising the profile of some of the world’s unique travel experiences and products, and to connect these to elite travel buyers and corporate meeting organisers from around the globe.“I’m quite emotional about selling Luxperience as it has been a major part of my life for the past six years,’ she said. “I’m so proud of my team’s efforts in establishing it as a must attend event in the calendars of the global visionaries of the travel industry. I know I am handing the baton on to a worthy company in Diversified Communications.”Of Luxperience’s new home, and future, David Longman, General Manager Diversified Communications Australasia, said:‘‘We are very pleased to announce the acquisition of Luxperience. Helen and her team have done excellent work to develop a strong brand and successful event since its launch. “As a premium event, Luxperience – which features an invitation only hosted buyer model, awards and networking opportunities – is in a great position to understand and service the needs of this growing community. “Since the launch of Luxperience in 2012 the events have been built on similar principles to Diversified where inspiring meaningful connections are at the heart of what the event is all about. We are excited to be able to work with the team and continue the good work, delivering a world class event for the luxury and experiential travel sector.” Diversified Communications is pleased to announce that the majority of the current Luxperience team will transition to Diversified, moving into their offices in Kent Street, Sydney. IMAGE: Luxperience founder Helen Logas/Camera Creationslast_img read more