ATAS scores high in recent satisfaction survey

first_imgAustralian Federation of Travel Agents (AFTA) Travel Accredition Scheme (ATAS) has revealed that 98 percent of respondents are satisfied with its online process and a further 93 percent are likely to recommend ATAS to others.Travel agents applying for ATAS accreditation were asked to complete an online satisfaction survey as part of the application process.AFTA general manager, Gary O’Riordan has said that the industry is backing ATAS and participants have described the process of becoming accredited as seamless.“We implemented the satisfaction survey to capture industry feedback and ensure we are delivering a solution which is relevant to the needs of those applying for accreditation,” Mr O’Riordan said.ATAS has already gained traction across the industry with well over 2,000 locations now accredited and applications continuing to flow as all of the plans and marketing start to have a solid impact on both the industry and consumers.According to ATAS, common reasons agents are becoming accredited are to differentiate themselves from competitors and to be recognised as professional and credible.Furthermore, the feedback and response to the “Pack Some Peace of Mind” campaign being rolled out across print and radio by the consumer affairs agencies, has also been successful with a wide range of positive comments being fed back into AFTA from across the industry and consumers.Source = ETB News: Lewis Wisemanlast_img read more