now to improve the standard of living, increasing demand for high-end jewelry, many novice entrepreneurs are planning to open a jewelry store to get rich, investors in the choice of decoration project, the first is to understand the jewelry stores and consumer groups have what.
1, very fond of jewelry
of their jewelry especially jewelry have a similar inexplicable preferences, these people buy jewelry is not need a reason. This is the jewelry jewelry market the most loyal supporters, to sell jewelry stone is mainly to be familiar with their preferences, and they can communicate with jargon. In general, these people tend to the general level of quality accessories no special interest, but for some special germplasm, especially color and special process things may be passionately devoted.
this consumer group age mostly in the elderly, in general with the temperament characteristics of bile or mucoid and more human. The main object of purchase may be the flower pieces, but do not rule out jewelry jewelry accessories. If the seller with them, they can often develop far and loyal customers.
2, for some security needs of people
as the seller, to make this type of business, the key is to say, the consumer is not an antidote against the disease, both men and women and age, but generally older women and more. Relatively speaking, southerners may be more persistent and more popular than northerners. Its products include various types of jewelry accessories, especially rings, flowers and bracelets.
3, like jewelry, used for decoration or furnishings
4, favorite jewelry, in order to appreciate the intention of both hedge
the consumer with high income and Chinese culture has deep feelings of the people. Most of them are familiar with China’s jewelry stone culture, the aesthetic meaning of jewelry also has a more comprehensive understanding of jewelry market. To do this kind of consumer business, for this kind of customer, the seller to seize the shape of jewelry or craft to convince is a very important factor in business.
basically jewelry stores of consumer groups is the four categories, the four groups should be recommended