conversion refers to the ratio of the number of completed conversion actions to the total number of hits in a statistical cycle. The higher the conversion rate, the higher the attractiveness of the shop elements.
1, conversion rate defined
conversion refers to the ratio of the number of completed conversion actions to the total number of hits in a statistical cycle. The higher the conversion rate, the higher the attractiveness of the shop elements. Therefore, for Taobao sellers, conversion rate is the most core data, enhance conversion rate is also an eternal topic.
two, four factors affecting the online conversion rate
Taobao products thousands of million, why some products sold booming, while others died on the way? In view of Taobao’s platform, several visual data about the product itself are: category, brand, product information, price.
categories: different categories, the purchase of different groups, resulting in conversion rate will be different.
for a simple example:
women: just to be non category major consumer groups (female) women are more casual browsing, even if there is no desire to buy, also for other reasons (to pass the time, go with the flow, promotions etc.) to browse pages, browse pages to more complex, the conversion rate will be low.
appliances: just need categories, the majority of consumer groups are holding the upcoming purchase or immediate purchase of the purpose of browsing, the purchase demand is more clear, the relative conversion rate will be high.
brand: brand adds intangible value to the product. As of 13 years, Coca-Cola has a trademark value of $70 billion. With quality, price products, well-known big brands are often more acceptable than unknown brands.
product information: product information includes product parameters, product appearance, product use, etc.. At the same price, the higher the parameter of your product, the higher the conversion; the appearance of the product is easier for the buyers to accept; the higher the conversion; the diversification of product use, the higher the conversion.
price: the price is the purchase price, the same quality, the lower the price, the higher the conversion.
on the "product" in a word: the high cost of beauty heart, cost-effective, high conversion rate.
finished the product, and then talk about the market facing, no matter what category, for businesses, the market is very large, very small. The market is very large, because Taobao itself is an Internet platform, the groups are not limited to the region, not limited to the crowd, you have the opportunity to showcase themselves to the whole country. At the same time, the market is very small, because your product can never be suitable for everyone, there must be some limitations. Therefore, to eat this piece of cake, market segmentation is a trend, but also inevitable.
so, what should we do?
first step: Collection >