EU proposal to support cross border cross border online shopping to break the national boundaries

news May 27th, the day before, the Commission submitted a proposal to support consumer cross-border online shopping, online shopping behavior in the area of cross-border provisions of online retailers must support consumers, where consumers can facilitate the EU from any EU country shopping site.

, the European Commission pointed out that this proposal aimed at ending some online retailers to lock the entrance site according to the user’s location, which makes consumers can only log corresponding to their national version of the site, the same product and a lot of the time with an online retailer in the site in different countries the sale price is not the same.


consumers want to cross-border online shopping often encounter many obstacles." The European Commission said in a statement, "but this geographical discrimination should not exist in a unified market."

According to

billion state power network to understand, not only will the sales proposal of the commodity Amazon, eBay, Zalando and other European business enterprise work, will also restrict the online merchants to provide other services, such as car rental platform, ordering platform, ticketing platform etc..

however, at this stage the proposal does not apply to copyrighted online transactions, such as e-books, music, games, etc.. But the European Commission said it would not rule out future coverage of these areas. In other words, for example, a German resident would like to subscribe to Spotify online, he can only buy in the German site, but not at the cheaper Estonia site purchase.

it is worth noting that the proposal, although the electricity supplier website does not prevent consumers from other countries to buy the site, but it was not forced to provide cross-border transport services. Therefore, if a Italy resident from the German electricity supplier website to buy a TV, or need to find their own logistics service providers to help transport, or can only go to their own businesses to pick up.

In addition, according to the European Commission,

hopes it will increase the proportion of cross-border online shopping (15%). But many businesses have pointed out that the proposal does not take into account the reasons for the formation of regional restrictions on online retailers, such as different value-added tax rates and consumer protection rules. "It’s like gluing a broken leg with a stick."

billion state power network reports from the foreign media was informed that at present, the European Commission to the European Parliament and the state government has submitted the program, hoping to form the legislation, but the final results still need further follow-up.

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